In the digital era google maps is more than a navigation tool. It is free to use platform for business to gain visibility, trust and attract local customers in your area weather you run business, parlour, coaching institute, medical store and cafe or hotels getting listed on google maps through google business profile (GBP) and it can increase your sales and give boost to your business.
What is Google Business Profile?
Formerly known as google my business, the google business profile allows you to create a free listing that appears on google maps which helps you to boost your business In google business profile you can include
Key Features of a Google Business Profile
. your business name
. locations & directions
. contact no
. opening & closing time
. products & services
. customers reviews
Benefits of Google Business Profile in 2025
- Increase Local Visibility
Most of the customers in google search for keywords like near me and best coaching near me or cafe near me. If you business listed in google and well optimised it shows up top in the ranking or may be in the top three so it help in increasing local visibility
2.Build Trust with Reviews
With the help of customer reviews and rating on your profile help your business to gain trust. And if your business gets a 5+ star rating it is more likely to draw attention and get more customers.
3.Drive Foot Traffic
With the help of google maps your customer with the correct location can find your store easily. So with the help of google maps business you can increase your chance for more walk-ins.
4. Highlight Offers & Updates
In google business profile you can tell about your services, products, updates, offers and events directly on your business profile to engage with your customers which can help you boost engagement and help you to grow a business.
5. Boost SEO
A well-optimized Google Business Profile can significantly boost your local SEO, helping your business rank higher in search results and attract more local customers
How to Set Up a Google Business Profile
Step-by-Step Guide
- Sign in with your Gmail account.
- Enter your business name and category.
- Add your location, contact details, website, and service area.
- Verify your business (by postcard, phone, or email).
Tips for Optimizing Your Google Map Listing
Use a target keyword related to your business like rrb je coaching in haldwani. Ads FAQs and respond to audiences’ reviews. Post photos and about your work daily. Turn on the message option so the customer can contact through google and last update about your info like opening time and hours.
Business who do google business profile can get up to 70% locations visits and 50% leads compare to who don’t Do google business profile so it is very important to grow your business.
